Home » NC Brewing » Fullsteam Southern Lager label wins design award

Fullsteam Southern Lager label wins design award

Fullsteam Southern Lager label wins design award

Foreshadowing what may be in the not-too-distant future for Fullsteam Brewery, a label design for its flagship beer, the Fullsteam Southern Lager, has recently earned “an award for packaging by Communication Arts Magazine for their Design Annual 2011.” Christian Helms and Ryan Rhodes of Helms Workshop created the artwork while working “closely with visionary Fullsteam owner Sean Lilly Wilson.” The label features, among other elements, a Zeppelin airship in an attempt “to highlight the brand narrative of a Steampunk plantation owner-Liborius Golhart.”

Fullsteam's Winning Design

Label concepts for some of Fullsteam’s other offerings, including its El Toro Cream Ale, Rocket Science IPA, and Workingman’s Lunch Stout are available at Helm’s Workshop website.


Article was created by

I'm a co-founder and writer at ncbrewing.org, serve as Executive Director of the North Carolina Brewers Guild, and lead Social Media and Beer Education for All About Beer Magazine. I have also contributed to the Brewers Association, Southern Brew News, the News & Observer and WRAL. I'm Interim Secretary of the North American Guild of Beer Writers and a Cicerone Certified Beer Server. In addition to my writing here, find me tweeting @winbassett.

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  1. Richard Mitchell
    Aug 31, 2011

    As a person that appreciates great design, I love the Fullsteam look/feel. It just really comes together nicely.

  2. Sean Lilly Wilson
    Sep 01, 2011

    Thank you so much, Win (and Richard)!

    I should point out the art depicted was — and still is — a work-in-progress. For example, Working Man’s Lunch isn’t a stout, and we’re not going to use the Mullet in the IPA label.

    But it’s a good foreshadowing of labels to come…as soon as we can afford a packaging line!

    It’s been a lot of fun working with Christian and Kurt, two of the most patient people in the world.

  3. Win Bassett
    Sep 01, 2011

    Thanks so much for the comment! I was wondering why the Working Man’s label said “stout”–good to know they are works in progress. (Also, “Working Man” as one word or two? The label has one–you have two. Same issue re: work in progress?)

    And I’ll speak for all of your fans by saying that we can’t wait for Fullsteam to package!

    Thanks Sean for everything you’ve done for the North Carolina beer community, and I’m looking forward to more amazing things in Fullsteam’s future.

  4. Sean Lilly Wilson
    Sep 01, 2011


    Yep, just another example of a work-in-progress. I decided I liked Working Man’s Lunch (three words) versus the one word. Tweak tweak tweakie tweak!

  5. Richard Mitchell
    Sep 01, 2011

    Ha! Yah, welcome to my life (website). If you poke around enough, you will find something that needs tweaked…


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